EARLY BIRD OFFER
Secure 3 additional 1:1 coaching sessions
available immediately, worth € 1'950
valid for 12 months after purchase.
Executive Certification Programme
CHIEF CUSTOMER OFFICER - HEAD of CX
For CX leaders ready to step up to C-level — with the operating model to make customer centricity stick across the whole organisation.
Whether you're already in the CCO role or building towards it — this is the operating framework that makes the difference.
This programme is for CX leaders who know what needs to happen, but keep hitting the same wall: no cross-functional buy-in, no clear mandate, no way to show the business impact of what they do. You leave with a complete CX Operating Model — strategy, roadmap, roles, governance, measurement logic and ready-to-use toolkits — built around your organisation, not a textbook.
What you get:
➡ Live Executive Cohort Sessions at MBA level (English)
➡ 2× 1:1 Coaching and monthly Cohort Coaching sessions
➡ Ready-to-use Toolkits — apply them from day one
➡ CX Executive Strategy Retreat in Cyprus
➡ Expert practitioners as guest lecturers
➡ Our full attention as seats are limited
8 months - 6 ONLINE COHORT MODULES
LIVE SESSIONS EVERY 2 WEEKS - 2.5 H EACH
PERSONAL AND GROUP COACHING
certificate
certified CCO
"The course was genuinely a lot of fun — and at the same time really useful. I'm especially taking the practical toolkit with me into my day-to-day work.
The course doesn't contain abstract theory, but methods I want to and will put into concrete use. What I particularly liked was being able to experience so much of it firsthand — that had more impact on me than any slide ever could. I'm certain: this wasn't just a good course, it was a real upgrade for my CX practice."
Karin Saal
Deutsche Giganetz
Participant Pilot-Course
"I took away both a personal mindset shift and helpful impulses for working with different stakeholders. At the same time, the course fits very well into a busy calendar thanks to its length. The structure is a great mix of knowledge impulses, useful tools for daily CX work (and for establishing CX processes in the company), and workshop elements."
Stadtwerke Lübeck
Participant Pilot-Course
You have CX. You just can't get it to scale or stick.
You're carrying it alone
CX doesn't stall at the idea stage. It stalls at the handoffs. Sales, Operations, Product, Finance — everyone agrees customer experience matters, but nobody treats it as their job. You end up coordinating everything personally, without the mandate or the structure to change that.
WHAT THIS PROGRAMME MAKES POSSIBLE
CX Operating Model
You build a complete CX Operating Model — strategy, roadmap, roles, governance and measurement logic — designed to work across your organisation, not just within your team.
CX as organisational DNA
You create the structures and accountability mechanisms that make other teams take ownership of customer outcomes — without being pushed. CX becomes the way the organisation works, not the programme one person is responsible for.
Ready-to-use Toolkits & Templates
Every module comes with ready-to-apply toolkits and templates — including your personal Miro board. You don't study theory and then figure out how to apply it. You apply it during the programme, in your organisation, in real time.
In her 20-year career, Annika has implemented CX in over 100 companies or brought it to the next level of maturity — first as a CX leader herself, then as a consultant and coach.
PROGRAMME MODULES
1. CX Strategy, Operating Model and Roadmap
2. CX Leadership, Steering and Governance
3. Customer Journey Management, RoCX and the Impact of CX
4. From Insights to Action | Measurement and Control Logic
5. Change, Culture and Embedding CX
6. Executive Strategy Retreat in Cyprus
November 2027
"The course was a real eye-opener! I now have hands-on, straightforward methods I can use to make the impact of CX impressively clear. The format was compact, practical, and delivered valuable inspiration."
Ulrich Wienecke
Stadtwerke Lübeck
Participant Pilot-Course
"Through the courses and coachings with CX-Heroes, I'm not only deepening my CX knowledge — I'm also gaining clarity on how to approach the work. My approach has become more structured, and I'm getting practical examples that show me what to watch out for at each step. In such a broad field, that's been enormously helpful.""
Co-Head CX/UX
State Bank of Basel, Switzerlan.
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Über 1'000 Manager haben mit CX-Heroes ihr Wissen
zu CX vertieft.
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Over 1,000 managers have deepened their CX knowledge with CX-Heroes.
CERTIFICATION
The programme concludes with the CCO/Head of CX Professional Practitioner Certificate — the highest credential in the CX-Heroes Campus. It confirms that you can lead Customer Experience as a strategic, enterprise-wide discipline: driving alignment across functions, managing execution and embedding lasting customer-centric change.
Get the Programme Guide
This programme delivers an integrated CX Operating Model: strategy, roadmap, roles, tools and leadership and governance logic that work cleanly together. Not as an additional initiative, but as a way of working that holds up in day-to-day business reality.
Get a comprehensive document with all the details of your course.
LEARN FROM EXPERTS
The programme is taught by recognised expert practitioners from the CX field — people who have held the roles your are stepping into.
Guest lecturers will be announced shortly. Join the newsletter — you'll be the first to know who's joining the programme.
The programme is opening now for enrolment — including the Early Bird offer currently active: Get 3 extra individual coachings with your enrollment. Value: 1'950 € - available immediately and valid for 12 months.
BECOMING A CERTIFIED
CHIEF CUSTOMER OFFICER
Program Director | ANNIKA BJÖRCK
The Chief Customer Officer is a central leadership role in modern organisations — because sustained success comes from embedded customer centricity, not from isolated initiatives.
This programme delivers an integrated CX Operating Model: strategy, roadmap, roles, tools and leadership and governance logic that work cleanly together. Not as an additional initiative, but as a way of working that holds up in day-to-day business reality.
You develop a robust operating framework and work with proven, ready-to-use toolkits you can deploy immediately. Knowledge transfer matters — but the focus is on execution.
In regular Cohort Sessions you work on strategic questions and concrete actions to embed customer centricity effectively. Cohort coaching, individual sparring and the Executive Strategy Retreat create space for reflection, sharpening and integration.
FAQ - Frequently Asked Questions
What is a CCO programme?
A structured advanced training at MBA level for leaders responsible for Customer Experience at management or C-level. The CX-Heroes CCO Certification Programme delivers a complete CX Operating Model — strategy, roadmap, roles, governance logic and tools you can apply immediately — so that customer centricity becomes embedded across the organisation. Participants receive a series of ready-to-use toolkits they can put to work from day one.
Who is this programme for?
CX leaders who are currently in or stepping into a Head of CX, VP CX, CX Director or Chief Customer Officer role — and who need the operating model, governance logic and stakeholder tools to perform at that level. Also relevant for senior CX managers making the move to leadership who want to arrive prepared.
How long does the programme take?
6 modules over 8 months. Live Executive Cohort Sessions every two weeks, 2.5 hours each. Plus monthly cohort coaching, 2 individual 1:1 coaching sessions, and the closing Executive Strategy Retreat.
What does the programme cover?
6 strategic modules: (1) CX Strategy, Operating Model and Roadmap, (2) CX Leadership, Steering and Governance, (3) Customer Journey Management, RoCX and the Impact of CX, (4) From Insights to Action — Measurement and Control Logic, (5) Change, Culture and Embedding CX, (6) Executive Strategy Retreat: Roadmap 2028.
What does the CCO programme cost and what payment options are available?
The programme costs €9,700. You can pay immediately by credit card — or we're happy to issue an invoice to your company if you need one. If you'd prefer to spread the investment, you can also pay in 3 installments of €3,250. If you're funding the programme yourself and the investment feels out of reach right now, please reach out to us — we'll find a solution that works for you. What matters most to us is enabling you to successfully anchor CX in your organisation. That's our mission, and we stand by it. Contact us at campus@cx-heroes.com.
ACTIVE NOW: Early Bird with 3 additional 1:1 coaching sessions included, valid immediately and for 12 months.
What certificate do I receive?
The Chief Customer Officer / Head of CX Executive Programme Certificate — the highest credential in the CX-Heroes Campus. It confirms successful completion and the ability to lead Customer Experience as an Operating Model: strategically sound, governable and embedded across the organisation.
Can I do this alongside my job?
Yes. The programme is designed for working executives. Live Cohort Sessions run every two weeks for 2.5 hours, plus preparation time. The cohort format means you work alongside experienced CX leaders navigating the same pressures — which makes the time investment exceptionally efficient.
Who teaches in the programme?
Programme Director: Annika Björck, the first university lecturer for Customer Experience Management in the DACH region. In her 20-year career she has guided over 100 companies through CX implementation and has been teaching at universities of applied sciences at MBA level since 2011. Additional expert practitioners as guest lecturers will be announced shortly.
What makes this different from other CX courses or university programmes?
The CX-Heroes CCO programme is the only comprehensive CCO certification at MBA level — and ruthlessly practical.
At least 60% of the content is directly applicable: tools and operating models proven in real organisations. Guest lecturers are experienced CX practitioners, not theorists.
Unlike university programmes or 3-day intensive courses, this programme accompanies you over 8 months — with ready-to-use toolkits, your personal Miro board and the exclusive Executive Strategy Retreat. Not academic knowledge that evaporates back at the office. A complete CX Operating Model so you know exactly what to do the day you return.
CCO programme vs CX Manager programme?
The CX Manager programme is for CX managers who want to lead CX projects independently and deliver measurable results. The CCO programme is for leaders at management or C-level who want to embed and govern CX as an Operating Model across the entire organisation — with strategy, governance and decision logic. Different scope, different level, different outcome.
What is the Executive Strategy Retreat in Cyprus?
The final module takes place in Cyprus — a dedicated 3-day strategy retreat where you consolidate what you've built during the programme, set your roadmap for the year ahead, and work through your specific strategic challenges with Annika, experts and your cohort peers. It's where the programme comes together into a concrete plan you can start executing the week you're back. It's also a reward for the hard work of eight months, where we will celebrate your certication — and there will be time to explore one of the Mediterranean's most remarkable islands together with your peers.
What if I can't attend the Executive Strategy Retreat in Cyprus?
We would be crushed if you can't participate but we understand it's not always possible. So do not worry. The Retreat will be set-up as a hybrid event. You will be able to participate to our sessions, celebrate your certification with us and we will make sure to transfer some of that Mediterranean feeling.
Can I extend my stay before or after the Executive Strategy Retreat and/or bring my family?
Of course you can and we urge you to. We will be happy to support you in making the arrangements. If your family is here they are welcome to join in on some of our activities discovering Cyprus.
Sounds interesting but you have questions?
We'd rather answer them directly than have you guess. Write to us at campus@cx-heroes.com or book a 20-minute call — no pitch, just answers. Let's see if this program is for you. If it's not, we'll tell you.
Secure yourself 3 extra 1:1 coachings with the Early Bird offer currently active valued at €1'950. The coachings are available immediately and valid for an entire year.
CHIEF CUSTOMER OFFICER - HEAD CX CERTIFICATION PROGRAMME
Most CX programmes teach you more CX. This one gives you the operating model to lead it.
Strategy, governance, roadmap, measurement logic, stakeholder management — integrated into a setup that works in your organisation from the day you start applying it.
With ready-to-use toolkits, Executive Cohort Sessions, 1:1 coaching and the Cyprus Strategy Retreat — you leave with a plan you can execute the week you're back.
